“Rituals is a mid-priced body and homecare brand established in the Netherlands. The company’s motto is to produce high quality nature inspired products inspired by eastern rituals at a relatively affordable price. Rituals launched their first organic alcohol perfume collection crafted by the world’s best perfumers. We at Matte together with Rituals developed the packaging for the collection celebrating the fusion of nature, science and the ancient art of perfume making. The outcome is clean, contemporary, accessible luxury.”

Design agency: Matte
“Matte is a brand communications boutique specialising in visual materials and strategic positioning of products and services targeting the emotions of consumers. We are a compact team with an international vision. We have lived and worked in Asia, Europe and America. Based in the heart of Amsterdam, we bring the understanding of the diverse cultures with us. Working closely with our clients, we help make their messages or products as desirable as possible in a relevant, meaningful and contemporary manner.”

http://www.thedieline.com/blog/2011/4/22/rituals.html
http://matteamsterdam.blogspot.com/