Adidas collaborated with ALTAVIA ODG to renovate its DXB LAB store in the regional flagship in Dubai Mall. The objective was to connect with customers making the store front more visible, accommodate more artists, and integrate digital elements. Our team created an innovative design that blended seamlessly with the store’s overall aesthetic while also providing a creative space for artists. We ensured the design was reflective of the brand’s values and that the service desk did not create a point of segregation. The final result is a more elevated and breathable space that provides clear access to the area. This successful collaboration showcases our ability to challenge standard retail design practices.