Campos do Jordão, a brazilian city close to the mountains, was the chosen place to open the fist pop up store of Riachuelo, one of the biggest clothing brands in Brazil. Known as a famous holiday’s destiny in winter, the mountain landscape was the main inspiration to FAL Design Estratégico team to create the look&feel, turning the store into a country house – including a fireplace as the greeter. The architectural and scenographic references, like furniture and carpets, bring the cozy sensation and make the environment warmer in perfect tune with the coldest season when the pop up was opened. Although temporary, there are elements from Riachuelo’s new store concept, also made by FAL Design Estratégico, to make the link with the retail chain.
Photography by Demian Golovaty