From the creative duo of Emporium Design, Robert Stansell and Timothy Welsh prepare to launch their latest design-build project, CARSON STREET, located in New York City’s SoHo neighborhood. CARSON STREET is the newest neighborhood store designed to reflect the maturation of the luxury menswear brand. The flagship store will embody the brand’s evolution, the stylish spirit of SoHo, and a New York locality Emporium Design has become synonymous with crafting.
Located at 20 Greene Street, CARSON STREET’s mid-century modern elegance and sleek sophistication extend throughout 3,300 square feet of open loft space and natural oak herringbone floors. As the brand’s new flagship store, CARSON STREET’s timeless masculinity and evolving industrial vibe are brought to life with Emporium Design’s innovative use of materials such as natural walnut, blackened steel, orbital brushed stainless steel, and concrete.
According to Emporium Design’s Robert Stansell, “We were excited when the founders of Carson Street approached us for the second time to craft their new flagship store, with an aesthetic that responds to the evolution of their luxury menswear brand.”
CARSON STREET’s open layout beckons exploration with 18-foot cast iron capital columns and a double-height ceiling. Embracing SoHo’s historic infrastructure, the building’s original framework was preserved and refashioned in muted colors creating a more modern appeal. All built-in millwork, display racks, display tables, and decorative steelwork are custom designed by Emporium Design and fabricated off-site by their team of NYC craftsmen and artisans.
Custom stainless steel display racks line the floor, including a unique system that is designed to cantilever from the century old cast iron columns. The store features natural walnut and birch legged tables, polished concrete display pedestals, and frosted milk white privacy glass in the fitting rooms. These details as well as the blackened steel factory-style storefront are evocative of the neighborhood’s spirited vibrance and cosmopolitan sophistication. Emporium Design commissioned New York based APPARATUS studio to fabricate the silver tarnished chandeliers and pendant light fixtures to help illuminate the space.
Elegant interpretations of classic menswear will be displayed alongside progressive designer collections by brands such as J.W. Anderson, Marni and Neil Barrett. An expanded selection of ready-to-wear accessories and footwear will also be part of the new store, meticulously displayed on walnut and concrete pedestal boxes overlooked by a pair of gorgeous Børge Mogensen Spanish chairs.
To compliment CARSON STREET’s modern masculinity and growing lifestyle focus, Emporium Design wanted to create a warm, welcoming, and engaging lounge area. Highlights include mid-century modern furniture by Token and Uhuru, a custom bar top table by Emporium Design that features interactive iPad displays, and audio visual capability for fashion shows or events to be projected on the walls. Elevated mannequins showcase seasonal designs, making use of the store’s towering ceilings. A massive skylight and custom fireplace provide natural warmth to the setting.
CARSON STREET features works by Jason Peterson, a master of black and white street photography, whose powerful portrayals of urban life are well-aligned with the store’s dynamic design. Abstract artwork by Ursula Brenner lends an air of mystery, moodiness, and depth. Additional abstract expressionist pieces by Don Berk echo the brand’s playful vitality and the space’s cutting-edge functionality. Tim Welsh states, “We’re very proud of how the space turned out – and very proud of the talented and hardworking team behind us that helped us execute our vision and get the doors open in a very short amount of time.”
Photography by Oleg March
About Emporium Design
Founded in 2010, Emporium Design is an award winning architecture, interior design, and design-build firm, focusing on conceptualizing and building some of the most alluring and innovative places where people shop, eat, drink and be merry.
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