The luxury shopping segment in Hong Kong may have seen better days, but Hermès remains undeterred, and has raised its profile in the city with a new flagship store. The Paris-based luxury brand opened a prominent corner unit at Landmark Prince’s mall in Central, a coveted area of town infested with high-end boutiques, and obviously proper representation was required. The boutique has been given a striking façade that’s inspired by bamboo scaffolding construction techniques, comprising of no less than eight kilomtres of copper-coloured anodised aluminium tubes aligned to form a mantle with kinetic effects. At 9,170 sq.ft. spread across three floors its by far the largest Hermès store in the city, and its special stature comes with exceptional interior design settings.
Created by French architecture practice Rdai, the interior is the result of a meticulous search for colours and materials. a palette of warm colours, ranging from the sandy hue of the women’s section to the burnt wood shade of the men’s department. Elements in champagne-coloured woven metal subdivide the spaces. The offerings here are fittingly elaborate, and include silk items, leather goods, fragrances, jewellery, furniture and watches. Mind you, the most discerning of client can make use of a private lounge for made-to-measure customers. to celebrate the store opening, French artist duo Zim & Zou were invited to transform the store windows with delicate humour into paper castles.
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